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Product Intelligence for CPG & Retail
Differentiated attributes. Differentiated opportunities.
The pack, the listing, the reviews. Every product in your category, described the same way.
Trusted by leading CPG and retail teams
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A taxonomy stops where the interesting questions start.
Category, sub-category, segment, brand. That schema was built for reporting, and it has no room for how a product tastes, who buys it or what it gets used for.
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One product. Three ways to put its attributes to work.
Everything here runs on the same attributes, resolved once per UPC. A number in one view reconciles with a number in another because they are reading the same product.
Coverage is measured against your product list, not ours. We attribute the items you ask about, and we tell you where coverage is thin.
Insights Platform
Ask a question in plain language and get four reads on the same product set: what is growing, who is winning, where demand is going unmet, and what shoppers say.
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Attribute Feeds
The same attributes delivered into your stack as a flat file, an API or a warehouse share, so every team and system is working from one vocabulary.
Harmonya MCP
Point Copilot, ChatGPT, Gemini or Claude at Harmonya and get answers built on the attributes, the reviews behind them and the sales data you already share with us. Coming soon.
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What teams use it for.
The same attributes, pointed at the decisions your team already owns.
Shopper
Insights
Understand the product attributes driving consumer choice and track competitive shifts at the theme level.
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Assortment Optimization
Decide which items to expand, delist, or localize based on the demand themes driving your category.
Brand Messaging
Shape packaging, PDP copy, and campaigns using the language shoppers use.
Promotion Planning
Decide which products to promote, where to activate, and when to spend based on real shopper signals.
Retail Media Optimization
Target retail media with attributes and themes built on real shopper language, so spend reaches the right products and audiences.
Product Dictionary
Give every team one consistent reference for product attributes and language, across systems and categories.
What our customers are saying
“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.”
Rylee Rogers
Fmr. Category Sales Advisor
“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”
Michael Mackezyk
Senior Manager, Data Capabilities
“Harmonya enables us to instantly analyze consumer reviews and sentiment to understand which ingredients matter most to shoppers, giving a new perspective on shopper priorities.”
Byron Ransom
Marketing Director - Positive Choice Brands Insight & Strategy
"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"
Kristina Foreman
Category Analyst
"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"
Savita Kharbas
Senior Director of Category and Consumer Insights
“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”
Rylee Rogers
Fmr. Category Sales Advisor
"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."
Wendy Fan
Commercial Strategy Manager
“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”
Michael Mackezyk
Senior Manager, Data Capabilities
"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."
Bailey Harrison
Senior Associate Brand Manager
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See your category, described.
Go from generic product data to decisions you can defend. See how we build the attributes and put them where your teams already work.
