The benefits people buy it for. The occasions they reach for it. What they say when it disappoints them.
Your category, described the way your shoppers describe it.
Shopper insights
Northbank Sparkling Water, Blood Orange
12 fl oz PET bottle · UPC 0 99999 04412 8
Benefits
Occasions
Complaints
Illustrative. Invented brand, invented UPC.
Sales data carries the item, the price and the volume. The reason was never a field in it.
Panel and survey work can supply a reason, drawn from a sample. Reviews are attached to the item that prompted them.
Where it comes from
Read alongside the retailer listing and the pack itself, then matched back to item-level sales.
Refreshed on a schedule agreed with you, and applied the same way to every product in the category.
The job the product was bought to do. Muscle recovery, all-day hold.
When and where it gets used. Post-workout, weeknight dinner.
Low-rated reviews converge on a short list of problems. In one protein category, nearly 7,000 of them named the same three causes.
Which attributes are gaining share in a category.
Category trends and momentum
Why a competing item outsells yours when the specifications match.
Competitive benchmarking
What the low-rated reviews agree on.
Review and sentiment analysis
Which benefit to lead with on pack, and on the product page.
Contextual attributes
Some of these questions would take me like a month if I really sit down and do it.
Senior Insights Manager, Fortune 500 snacking company
Proof
A global CPG leader in food and beverage read more than 50,000 verified reviews against item-level sales in a protein category that turns over more than $300M a year at one national retailer. The read closed on five opportunities the team could act on.
Read the case study.Core, Contextual and Custom attributes, on a schedule agreed with you.
The same attributes, explored on screen and in conversation.
You set the question, and we hand back the analysis.
Thirty minutes on your categories. How the attributes get built, and the questions your team could put to them.
