What the product is. What the market says. What you decide to call it.
Three kinds of attribute on one record, joined at the UPC. Core comes off the pack. Contextual comes from the language around the product. Custom is the structure you define. Every attribute carries its source.
Three layers, and nothing counted twice
Every attribute is coded into exactly one layer and keyed to the same UPC. Add the layers together and you have the whole record, which is what makes a total mean something.
What the record is for
Attributes are worth what the decisions they support are worth.
Compare like with like
Pack size and form mean the same thing at every retailer, so decisions to expand, delist or localize rest on what the product is rather than on how a title happened to be written.
Say what the category is asking for
Contextual attributes carry the language shoppers already use, so claims and headlines get built from what the market said rather than from what the brand assumed.
Fill the fields that search reads
A complete, maintained record is what PDPs, site search and shopping agents read when they decide whether your product is the answer to the question someone asked.
One catalog out to every system, and it only ever grows
The attribute layer is what Data Products license and what Insights Products run on.
What our Customers are saying
“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.”
Rylee Rogers
Category Sales Advisor
“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”
Michael Mackezyk
Senior Manager, Data Capabilities
"Harmonya is becoming a powerful unlock across our organization—it's being explored as a cross-functional innovation, brand strategy, and product development tool."
TJ Hanel
Director Omni-Commerce Retail Media Strategy
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"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"
Kristina Foreman
Category Analyst
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"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"
Savita Kharbas
Senior Director of Category and Consumer Insights
“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”
Rylee Rogers
Category Sales Advisor
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"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."
Wendy Fan
Commercial Strategy Manager
“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”
Michael Mackezyk
Senior Manager, Data Capabilities
"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."
Bailey Harrison
Senior Associate Brand Manager
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See the record for your category
A walkthrough of Core, Contextual and Custom attributes on products you actually sell.