Harmonya MCP · Coming soon

Ask in plain English. Answer from the product record.

The Harmonya MCP is a connector. It lets the AI tools your team already works in pull Harmonya's product attributes, the consumer reviews attached to them, and the syndicated sales you already share with us. Coming soon for Harmonya clients. Until it ships, your CSM can answer many of these questions directly.

One Question, Then the Next One

Product attributesConsumer reviewsYour syndicated sales

You ask

Which product attributes drove growth in my category over the past year, and did it come from new items or items already on shelf?

What comes back

The dollar growth the category added over the last 52 weeks, split into the part that came from new items and the part that came from items already on shelf.

Then you ask

Take out the two leading brands. Which attributes still grow on items already selling?

What comes back

The same split with the two leaders removed, so you can see which attributes are still growing on items that were already selling, and which are falling.

The second question is the point: the answer stays in the conversation, so the follow-up costs nothing.

What the Connector Reaches

Three sources, already joined at the product. That join is what lets a question asked in words come back as a number.

Product attributes

The Harmonya record

Claims, ingredients, occasions, pack and format, read the same way on every UPC in the category. Asking about an attribute only works if the attribute means the same thing across every product it touches.

Consumer reviews

Shopper reviews, joined to products

What shoppers wrote, attached to the product they wrote it about. That attachment is why a question can move from what sold to why, in the same breath.

Your syndicated sales

The feed you already share

Your own sales, distribution and panel data, so an answer lands in dollars rather than in counts. Connecting it is the step that opens the questions neither side can answer alone.

Four Teams, One Connector

The same connection answers a different question depending on who is asking. These are questions each team can put to it on day one.

Category Management

“Where did we gain or lose share this year, and which attributes explain it?”

What comes backA read on which attributes explain your share gains and losses, and what each gap is worth by retailer and channel.

Consumer Insights

“What do shoppers praise and complain about in reviews of our products versus our top three competitors?”

What comes backA side-by-side summary for you and your competitors, and a trend view of which topics are rising and falling.

Brand Strategy

“Which words do shoppers use for these benefits that our listings don’t, and the reverse?”

What comes backA list of shopper phrases for your key benefits, ready to test in copy, and a check of which claims your products actually meet.

Digital Commerce

“Which winning claims are missing from our listing text that competitors carry?”

What comes backA list of missing claims with the sales behind them, and the products whose complaints point at unclear listing information.

The connector is coming soon for Harmonya clients. Until it ships, your CSM can deliver answers to many of these questions directly.

Where this gets used.

The connector is not the product. The answers come from the same record and the same reviews the Insights work already runs on, which is why the questions can get specific.

Review and Sentiment Analysis

What shoppers praise and complain about, attached to the attribute they are talking about rather than to a star rating.