Give Your Brand A Clear Voice With Shopper Language
Use "Voice of the Consumer" insights from reviews, Reddit, and PDPs to shape packaging, PDP copy, and campaigns. Align your message with how shoppers actually speak.
The Challenge With Brand Messaging
Most brand messages come from internal positioning decks rather than the words shoppers actually use. This creates gaps that weaken packaging, PDPs, and campaigns. Brand and Marketing Teams lack a clear view into how consumers describe needs, benefits, and experiences.
Language That Lacks The Voice of the Shopper
Most messaging starts with internal frameworks that do not match how shoppers describe products.
When brand language drifts from the Voice of the Shopper, claims lose meaning and real product strengths stay hidden.
Fragmented Consumer Feedback Signals
Shoppers share feedback across reviews, PDPs, and social comments. These signals rarely live in one place.
Without a unified view, teams miss the themes and phrases that drive trust and influence buying decisions.
No Clear Read On Message Effectiveness
Teams often decide on packaging, PDP copy, and campaign lines without real validation from the Voice of the Consumer.
Without knowing which words resonate, brands risk messages that fail to convert or support the intended audience.
Our Approach to Smarter Promotions Planning
With Harmonya, teams move from reactive, repeat promotions to proactive, data-informed strategies built around what shoppers actually respond to.
Shopper Language Clarity
Use review and PDP language to see how consumers describe benefits, outcomes, and concerns. Identify the terms that shape perception so your teams write copy that reflects real shopper vocabulary.
Message Theme Intelligence
Track which claims, benefits, and product attributes carry positive sentiment across categories. Compare your language to competitors to see where you stand, where you lead, and where your story needs refinement.
Continuous Message Validation
Monitor sentiment shifts as new campaigns, packaging, or PDP updates go live. Use real shopper feedback to guide revisions so your message stays aligned with buyer expectations.
Smarter Messaging Starts With Shopper Insights
Harmonya helps you understand how shoppers describe your products, to shape packaging, PDPs, and campaigns that match real consumer language.
Voice-of-the-Shopper Visibility
See how shoppers describe benefits, outcomes, and product experiences across categories and retailers. Use review and PDP language to guide message direction and keep copy aligned with real consumer vocabulary.
Message-to-Market Precision
Compare your claims, benefits, and tone to competitors using the Voice of the Consumer. Identify gaps, validate direction, and choose the words that support conversion across formats and channels.
AI-Powered Product Intelligence for CPGs and Retailers
Supercharge your product data
Enrich your existing datasets with millions of product attributes, concepts, and consumer-driven characteristics to capture the full story behind each item.
AI-Powered Data Processing
Leverage Harmonya’s AI to transform unstructured product information into organized, meaningful insights across reviews, descriptions, claims, and more.
A Harmonized Growth Foundation
Equip every team with a harmonized, shopper-centric data asset that fuels smarter decisions, faster insights, and stronger performance.
Harmonya Helps You Make Faster, More Confident Decisions
Whether you’re launching a new SKU, building a category story, or trying to hit your retail media goals.
Shopper Insights
Understand what’s shaping consumer behavior.
What our Customers are saying
“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.”
Rylee Rogers
Category Sales Advisor
“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”
Michael Mackezyk
Senior Manager, Data Capabilities
"Harmonya is becoming a powerful unlock across our organization—it's being explored as a cross-functional innovation, brand strategy, and product development tool."
TJ Hanel
Director Omni-Commerce Retail Media Strategy
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"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"
Kristina Foreman
Category Analyst
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"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"
Savita Kharbas
Senior Director of Category and Consumer Insights
“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”
Rylee Rogers
Category Sales Advisor
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"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."
Wendy Fan
Commercial Strategy Manager
“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”
Michael Mackezyk
Senior Manager, Data Capabilities
"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."
Bailey Harrison
Senior Associate Brand Manager
What Our Clients Are Saying
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Doe John
Co-Founder
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John Doe
Co-Founder
Insights Agent:
Product Insights in Seconds
Get instant answers from reviews, sales data, and enriched product attributes. Spot trends, validate messaging, and understand what drives shopper decisions.
See What Shopper-Led
Product Data Can Do
Go from messy, generic product data to precise, shopper-led decisions. Learn how Harmonya structures, enriches, and analyzes data to drive action.