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Get instant answers from reviews, sales data, and enriched product attributes. Spot trends, validate messaging, and understand what drives shopper decisions.
The Insights Agent gives you fast, trusted answers using the data that matters most: verified shopper reviews, sales data, and enriched product attributes.
Tap into the voice of the consumer with instant access to verified reviews. See what shoppers love, where they hesitate, and how your brand stacks up.
No more guesswork. Every insight is connected to real item-level sales data, so you know which trends actually drive performance.
Go beyond basic product specs. Our enriched attributes reveal patterns in flavor, benefits, packaging, and more—helping you fine-tune messaging, find white space, and more.
From competitive analysis to messaging validation, the Agent answers your biggest shopper questions in seconds—using real reviews, sales data, and enriched attributes.
“Are avocado oil products performing better or worse in the tortilla chip category?”
The Insights Agent compares avocado oil mentions to the broader tortilla chip category using reviews and sales data. It highlights a higher percentage of positive reviews, reveals shopper sentiment around health benefits, and suggests that avocado oil may be a strong attribute to lean into for positioning or innovation.
“What are the biggest whitespace opportunities in the shampoo category?”
The Insights Agent analyzes top-performing brands, highlights what shoppers love, and breaks down feedback by hair type, texture, and product benefits. It reveals where demand is strong and where needs are unmet, so you can identify opportunity areas by consumer language, product attributes, or gaps in the current assortment.
Inform decisions on assortment, attribution, competitive intelligence, and brand strategy to grow your business.
The core of Harmonya’s capabilities is the granular mapping of products and their related, dynamic concepts.
Supercharge your product data by enriching your trusted sources of product data with attributes and characteristics pulled from millions of online product listings.
Automate the attribution of product data to your specifications, enabling consistent taxonomies across your trusted data sets regardless of the source.
Harmonya customers gain access to an unparalleled level of product insight and can tap into the attributes that matter most to consumers. A 360 product lens that surfaces hidden drivers behind in-market dynamics.
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Learn why Harmonya is trusted by top CPGs and retailers in a brief product demo.
