Drive Bigger Impact with Shopper-Driven Promotions
Use real-time shopper signals and item-level performance data to decide which products to promote, where, and when.
The Challenge With Traditional Promotions
Most promotional strategies rely on historical lift and repeat the same tactics year after year. This leads to missed opportunities and underperforming campaigns that fail to connect with shoppers.
Overreliance on Historical Lift
Promotions are often repeated based on last year’s performance without considering shifts in shopper sentiment or category dynamics.
What worked then might not resonate now, especially as consumer preferences evolve faster than promotional cycles.
Limited Visibility Across Channels
Performance signals vary widely by retailer, region, and online vs. in-store.
Without item-level visibility, teams miss where products are already gaining traction and where promotional spend could deliver the most impact.
Unclear Product and Audience Fit
Not every SKU or shopper responds the same way to promotion.
Without understanding the attributes driving consumer excitement, teams risk promoting items that won’t convert or resonate with target audiences.
Our Approach to Smarter Promotions Planning
With Harmonya, teams move from reactive, repeat promotions to proactive, data-informed strategies built around what shoppers actually respond to.
Performance Precision
Measure and compare item-level velocity, sentiment, and trends across retailers and regions to identify products already gaining traction.
Localized Insights
Understand how performance varies by region, retailer, and category. Align promotions to regional preferences and emerging trends instead of broad, one-size-fits-all tactics.
Predictive Planning
Leverage forward-looking indicators like sentiment shifts, review volume, and attribute momentum to anticipate which products will outperform.
Smarter Promotions Start With Sharper Insights
Pinpoint which SKUs deserve activation, understand where shopper momentum is building, and launch promotions that perform.
Attribute-Level Visibility
See which products are outperforming across retailers, categories, and regions. Use item-level velocity and sentiment trends to focus spend where it will have the greatest lift.
Strategic Precision
Confidently select and time promotions using real shopper signals. Compare attributes and performance patterns to ensure every campaign aligns with consumer demand.
AI-Powered Product Intelligence for CPGs and Retailers
Supercharge your product data
Enrich your existing datasets with millions of product attributes, concepts, and consumer-driven characteristics to capture the full story behind each item.
AI-Powered Data Processing
Leverage Harmonya’s AI to transform unstructured product information into organized, meaningful insights across reviews, descriptions, claims, and more.
A Harmonized Growth Foundation
Equip every team with a harmonized, shopper-centric data asset that fuels smarter decisions, faster insights, and stronger performance.
Harmonya Helps You Make Faster, More Confident Decisions
Whether you’re launching a new SKU, building a category story, or trying to hit your retail media goals.
Shopper Insights
Understand what’s shaping consumer behavior.
What our Customers are saying
“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.”
Rylee Rogers
Category Sales Advisor
“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”
Michael Mackezyk
Senior Manager, Data Capabilities
"Harmonya is becoming a powerful unlock across our organization—it's being explored as a cross-functional innovation, brand strategy, and product development tool."
TJ Hanel
Director Omni-Commerce Retail Media Strategy
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"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"
Kristina Foreman
Category Analyst
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"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"
Savita Kharbas
Senior Director of Category and Consumer Insights
“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”
Rylee Rogers
Category Sales Advisor
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"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."
Wendy Fan
Commercial Strategy Manager
“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”
Michael Mackezyk
Senior Manager, Data Capabilities
"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."
Bailey Harrison
Senior Associate Brand Manager
What Our Clients Are Saying
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Doe John
Co-Founder
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John Doe
Co-Founder
Insights Agent:
Product Insights in Seconds
Get instant answers from reviews, sales data, and enriched product attributes. Spot trends, validate messaging, and understand what drives shopper decisions.
See What Shopper-Led
Product Data Can Do
Go from messy, generic product data to precise, shopper-led decisions. Learn how Harmonya structures, enriches, and analyzes data to drive action.