Optimize Every Shelf with Shopper-Driven Assortments
Use enriched product data to decide which items to expand, delist, or localize, ensuring every shelf reflects what consumers actually want.
The Problem With Static Assortment Data
Most teams rely on outdated or surface-level data that misses what’s driving shopper decisions. Without item-level visibility, brands risk overinvesting in underperformers and missing emerging opportunities.
Limited Attribute Visibility
Category-level reporting hides the nuances of shopper behavior.
Without understanding product traits like flavor, format, or claim signals, it’s easy to miss what’s actually driving performance.
Inconsistent Competitve Tracking
Evaluating competitors across key attributes (like “low sugar” or “plant-based”) is slow and incomplete. Without that precision, teams can’t identify true gaps or optimize their mix with confidence.
Disconnected Data Delays Decisions
Merging data from multiple systems adds friction and slows response time.
By the time teams align on insights, shopper preferences may have already shifted.
Our Approach to Smarter Assortment Decisions
With Harmonya, teams move from reactive, category-level reporting to proactive, attribute-level assortment planning. Build the right mix for every shelf with enriched, shopper-driven product data.
Attribute-Level Analysis
Use product data enriched by real consumer language to Identify which product attributes are driving performance and where opportunities exist.
Competitive Tracking
Compare brand and item performance by specific attributes to see what’s gaining share, what’s losing momentum, and how to adjust your assortment accordingly.
Scenario Exploration
Navigate complex data with an intuitive interface that makes it easy to test scenarios, refine filters, and uncover patterns that guide smarter assortment decisions.
Smarter Assortments Start With Deeper Insights
Pinpoint what's driving demand, benchmark performance, and align your assortment with real shopper behavior using Harmonya's enriched product data.
Attribute-Level Visibility
Uncover which product traits truly drive demand (from flavor and format to need state and benefit) to guide data-backed assortment choices.
Competitive Clarity
Spot gaps and growth opportunities by attribute, and adapt your assortment mix as shopper preferences evolve.
AI-Powered Product Intelligence for CPGs and Retailers
Supercharge your product data
Enrich your existing datasets with millions of product attributes, concepts, and consumer-driven characteristics to capture the full story behind each item.
AI-Powered Data Processing
Leverage Harmonya’s AI to transform unstructured product information into organized, meaningful insights across reviews, descriptions, claims, and more.
A Harmonized Growth Foundation
Equip every team with a harmonized, shopper-centric data asset that fuels smarter decisions, faster insights, and stronger performance.
Harmonya Helps You Make Faster, More Confident Decisions
Whether you’re launching a new SKU, building a category story, or trying to hit your retail media goals.
Shopper Insights
Understand what’s shaping consumer behavior.
What our Customers are saying
“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.”
Rylee Rogers
Category Sales Advisor
“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”
Michael Mackezyk
Senior Manager, Data Capabilities
"Harmonya is becoming a powerful unlock across our organization—it's being explored as a cross-functional innovation, brand strategy, and product development tool."
TJ Hanel
Director Omni-Commerce Retail Media Strategy
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"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"
Kristina Foreman
Category Analyst
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"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"
Savita Kharbas
Senior Director of Category and Consumer Insights
“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”
Rylee Rogers
Category Sales Advisor
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"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."
Wendy Fan
Commercial Strategy Manager
“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”
Michael Mackezyk
Senior Manager, Data Capabilities
"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."
Bailey Harrison
Senior Associate Brand Manager
What Our Clients Are Saying
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Doe John
Co-Founder
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John Doe
Co-Founder
Insights Agent:
Product Insights in Seconds
Get instant answers from reviews, sales data, and enriched product attributes. Spot trends, validate messaging, and understand what drives shopper decisions.
See What Shopper-Led
Product Data Can Do
Go from messy, generic product data to precise, shopper-led decisions.Learn how Harmonya structures, enriches, and analyzes data to drive action.