Core attributes

Everything a product is, before anyone buys it.

The product title is not the product. Core is the record underneath it, built the same way on every UPC: identifiers, brand hierarchy, taxonomy, size, packaging, origin and titles, maintained as packs change.

Retailer product title, as received

FIZZPOP ZRO SGR LMN LIME SPRKLNG WTR 12PK 12FLOZ CAN

0fields on the core record, across seven types. The title gave six of them, and abbreviated four of those.

Product identifiers8

UPC · Harmonya UPC · EAN · ASIN · Walmart item · DPCI · TPNC · customer internal ID

Brand and manufacturer7

manufacturer · parent company · trademark · brand · sub-brand · line extension · private label

Product taxonomy4

department · category · sub-category · product type

Size, volume and multipack8

size · unit of measure · size description · units per pack base · units per pack actual · total volume · serving type · multipack

Packaging5

container type · packaging type · packaging material · method of dispense · refillable

Origin and sourcing3

country of origin · imported or domestic · source region

Titles and descriptions3

Harmonya title · customer item description · retail listing title

Illustrative title, invented brand. The seven types are Harmonya's, and they are the same on every UPC.

Read three ways, then reconciled

Nothing here is inferred from the product title. Each field is read from the source that actually states it, and the record keeps that source alongside the value.

Identity

Listing

Retailer listings give brand and hierarchy, and they disagree with each other. We resolve them to one manufacturer and one parent company, so the same brand rolls up the same way at every account.

Form and pack

Pack

Pack type, size and count are read off the pack itself rather than the title. This is where 12PK and 12FLOZ stop being ambiguous and start being comparable across retailers.

Contents and claims

Label

Ingredients, nutrition, allergens, certifications and on-pack claims come from the label image, including the regulated wording that legal and regulatory teams need quoted exactly.

One answer, in every system that asks

The same record, read the same way by the teams who plan the category and the systems that sell it.

Category Management

You compare like with like, because pack size and form mean the same thing at every retailer.

Consumer Insights

You segment on what the product is, rather than on how a title happened to be written.

Digital and E-commerce

You fill the PDP fields that site search and shopping agents read.

Outcomes from teams already running it

At a top five food and beverage company, maintained core attribution returned more than 25x, and $20M a year came back through vendor contract renegotiation.

71%

non-informative labels removed

Leading Retailer →

22%

improvement in categorization accuracy

Leading Retailer →

72 hrs

turnaround at enterprise scale

Leading Retailer →

>25x

return on maintained attribution

Top-5 F&B Manufacturer

Three layers, and nothing counted twice

Every attribute is coded into exactly one layer, which is what makes the counts mean anything. Core is what the product is. Contextual is what the market says about it. Custom is what you decide to call it.

One product, one key

0 12345 67890 5

Every attribute hangs off the same UPC and is coded into exactly one layer. Add the layers up and you have the whole record, with nothing counted twice.

Corelisting, pack and labelyou are here

What the product is. Identifiers, brand hierarchy, taxonomy, size and multipack, packaging, origin and titles. True whether or not anyone ever buys it.

AnswersWhat is this product, and which of my SKUs match it?

Contextualreviews, search and social

What the market says about it. Claims and ingredients as they are discussed, benefits, occasions, audiences and the words shoppers actually use. It moves as the conversation moves.

AnswersWhy are people buying this, and what is rising?

Customyour definitions

The structure you set. Your segments, your thresholds, your naming and your own hierarchy, applied to every UPC in the category the same way.

AnswersWhich products count, by our definition rather than anyone else's?

Contextual attributes →Custom attributes →

Three ways to take delivery

The same record, delivered three ways. Most teams start with one and add another once the record is in their stack.

Licensed feed

The record delivered to your warehouse, normalized at the UPC and refreshed on a schedule you set. It joins to your sales data on the key you already use.

Best when you have a data team and the record needs to live inside your own stack.

Harmonya Insights

The record inside our platform, where category and insights teams ask the questions themselves without waiting on a ticket.

Best when the people with the questions are not the people with SQL.

Work we run

We scope the question, run it against the record and hand back the answer, with the working shown so your team can defend it internally.

Best when the deadline is close and the answer matters more than the pipeline.

What our Customers are saying

“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.”

Rylee Rogers

Category Sales Advisor

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“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”

Michael Mackezyk

Senior Manager, Data Capabilities

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"Harmonya is becoming a powerful unlock across our organization—it's being explored as a cross-functional innovation, brand strategy, and product development tool."

TJ Hanel

Director Omni-Commerce Retail Media Strategy

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"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"

Kristina Foreman

Category Analyst

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"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"

Savita Kharbas

Senior Director of Category and Consumer Insights

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“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”

Rylee Rogers

Category Sales Advisor

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"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."

Wendy Fan

Commercial Strategy Manager

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“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”

Michael Mackezyk

Senior Manager, Data Capabilities

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"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."

Bailey Harrison

Senior Associate Brand Manager

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Everything a product is, before anyone buys it.

Read three ways, then reconciled

One answer, in every system that asks

Category Management

Consumer Insights

Digital and E-commerce

Outcomes from teams already running it

Three layers, and nothing counted twice

Three ways to take delivery

Licensed feed

Harmonya Insights

Work we run

What our Customers are saying

Harmonya Helps You Make Faster, More Confident Decisions

Assortment Optimization

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