The part only you can write. Demand spaces, thresholds and your own taxonomy, coded onto every product in scope the same way and re-applied every run.
Three kinds of definition, all of them fields on the product.
The internal schema your team codes by hand today, applied to every product in scope automatically and re-applied every run. Your department, category and segment naming, with no translation layer between our taxonomy and yours.
Better-for-you, premium, value, single serve. You set where the cut falls, and a product moves in or out of the set on the run its facts change.
A demand space that spans three aisles, own brand against national brand, a watchlist. Each one becomes a field on the product, applied the same way every run.
One definition of the set, on the product, that everyone reads the same way.
Run the review on your own segment structure and your own thresholds, against the same product attributes everyone else reads.
Cut the category the way the strategy frames it, including groupings that span aisles and appear in no standard hierarchy.
The definition lives with the product, versions with it, and arrives already applied to every UPC in the feed.
A Fortune 100 CPG was coding its product file by hand, and coverage stalled near 68 percent. A custom catalog now codes the whole file to their own taxonomy every cycle, including the 26,185 products no one had reached. The same mechanism carries customer-defined demand spaces.
Custom is one of three layers. Core is what the product is. Contextual is what the market says about it.
Pick the one that fits where the work happens. The attributes underneath are identical.
“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.”
Rylee Rogers
Fmr. Category Sales Advisor
“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”
Michael Mackezyk
Senior Manager, Data Capabilities
"Harmonya is becoming a powerful unlock across our organization—it's being explored as a cross-functional innovation, brand strategy, and product development tool."
TJ Hanel
Director Omni-Commerce Retail Media Strategy
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"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"
Kristina Foreman
Category Analyst
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"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"
Savita Kharbas
Senior Director of Category and Consumer Insights
“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”
Rylee Rogers
Fmr. Category Sales Advisor
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"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."
Wendy Fan
Commercial Strategy Manager
“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”
Michael Mackezyk
Senior Manager, Data Capabilities
"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."
Bailey Harrison
Senior Associate Brand Manager
Custom attributes are the part only your team can write. Once your definitions sit alongside the rest, every system reads the set the same way.
One consistent reference for product attributes and language, across every system and category.
Thirty minutes on your categories. How the attributes get built, and the questions your team could put to them.
