[Webinar Recap] How Mars Petcare Bridged Data Gaps to Drive Product Performance

Brands have to get closer to their shoppers. Period. In our latest webinar, we explored how AI-driven insights from customer review data can better inform category management strategy, revealing trends and gaps that traditional methods overlook.

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Highlights from the Webinar (Watch the Recording Here!)

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During the session, Michael Mackezyk from Mars Petcare, and Gina Carbone from Harmonya explored:

1. The Power of Consumer Reviews: We dug into how review data is a goldmine of insights. It’s like having an unfiltered conversation with your customers, revealing what they love and where they’re left wanting more in your product lineup.
2. Competitive Analysis with Real Consumer Feedback: We showed how diving into review data across different brands can shine a light on what sets you apart—or what might be holding you back. It’s all about finding those strengths and weaknesses to give you that edge over the competition.
3. Closing Data Gaps for Better Decision-Making: We walked through how contextual AI can help spot trends and gaps in your product assortment. It's not just about filling data gaps; it's about making smarter, data-driven decisions for your category strategy.

Data Gap Case Study: Mars Petcare's Success Story

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The core piece from the webinar was our discussion of how we helped Mars Petcare solve a huge gap in their market understanding. They had a big challenge on their hands: sales data gaps with online retailers. Nearly 20% of their products were missing Retailer IDs, making it tough to get a clear picture of their sales trends.

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S‍o, our AI-powered enrichment got to work, matching over 2,000 missing items by linking retailer IDs with UPCs. This fix didn’t just fill in the gaps—it boosted Mars Petcare's market coverage, revealing an extra $1.7 billion in annual sales visibility.

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This story really shows how enriched product data can drive smarter, data-backed decisions. It’s more than just plugging holes—it’s about gaining a competitive edge with a clearer, more complete view of the market.

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Key Takeaways

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1. AI-Driven Analysis: Using AI to dig into consumer reviews gives you real, actionable insights, so you can quickly adjust to what your customers actually want.
2. Data-Enriched Product Segmentation: With enriched attributes, you get more precise segmentation that highlights what really matters to your consumers.
3. Informed Decisions: These insights help you fine-tune your marketing and product strategies, giving you a stronger edge in the market.

Missed the Live Webinar? Watch the Recording!

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Couldn’t make it to the live session? No worries—we've got you! The full recording is ready whenever you are. Just click the link below to dive in and see how consumer review data can power up your product strategy.

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👉 Watch the Webinar Recording Now

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Whether you’re looking to enhance your product data management, uncover new market opportunities, or simply stay ahead of consumer trends, this webinar is packed with practical insights to help you get there.

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Next Steps

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For everyone who joined us, thanks for being part of the conversation! We hope the session sparked some fresh ideas and new ways to use our insights for growth. Got questions or want to chat about how Harmonya's AI-powered platform can help your business? We're here—reach out anytime at info@harmonya.com.