Enrichment: Product Data That Works Harder

Turn surface-level SKU data into a decision-ready product asset. Harmonya helps CPGs and retailers enrich every product with shopper-led attributes drawn from reviews, listings, ingredients, and claims—so your catalog becomes easier to search, segment, and activate across teams. Learn more about the definition of product data and how enriched attributes support Assortment Optimization.

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Stop Managing Data. Start Using It.

Our product data enrichment process turns fragmented catalog data into searchable, insight-ready attributes pulled from reviews, retailer listings, and product content—not a static spreadsheet. That means less manual cleanup, faster analysis, and a stronger foundation for assortment, ecommerce, and insights teams. Explore key strategies for product data management to see why modern teams are moving beyond manual workflows.

Attributes Built From How Shoppers Think

Go beyond basic specs and marketing claims. Harmonya enriches your product data with tags derived from real shopper behavior—like taste, texture, function, and concern.

Grounded in Real-World Language

We analyze reviews and listings across retailers to extract the terms people actually use. That language gets mapped back to each product, making your data easier to search, segment, and analyze.

Enrichment That Keeps Pace With the Market

Product tags update regularly as new SKUs, ingredients, and trends emerge. No more manual upkeep. Just always-current data you can trust across teams and tools.

Tag Exploration Tool

Use the Tag Exploration tool to identify which attributes are gaining share, which emerging tags deserve early investment, and which review themes signal unmet demand. Instead of guessing what matters, teams can prioritize product innovation, messaging, and assortment decisions around the tags already influencing performance. See how this works in practice in The Beauty & Personal Care Playbook.

Identify and Explore High-Growth Tags

Discover product tags showing significant sales growth, rapidly gaining traction, and surpassing the category.

Spot High-Potential Emerging Tags

Find new tags with current low sales but significant growth rates. Stay ahead of the curve by identifying and investing in these high-potential areas early on.

Highlight Frequently Mentioned Tags in Reviews

View tags mentioned often in product reviews to understand preferences and improve product offerings based on real consumer experiences, each tied to a UPC.

Brand Comparison Tool

Compare multiple brands to uncover shared and unique tags. Understand the 'why' behind product performance differences.

Compare Brands Side by Side

Choose any brands to compare their tags side by side to directly evaluate the performance and characteristics of each brand, helping you understand their strengths and weaknesses in the market.

Examine Shared and Unique Tags

Shared Tags highlight common attributes, offering insights into market standards and consumer expectations, while Differentiated Tags reveal unique features that set each brand apart, guiding your strategy to leverage distinct advantages.

Agile Decision Making

Inform decisions on assortment, attribution, competitive intelligence, and brand strategy to grow your business.

A Complete Product Data Offering

The core of Harmonya’s capabilities is the granular mapping of products and their related, dynamic concepts.

AI-Powered Product Data Enrichment

Supercharge your product data by enriching your trusted sources of product data with attributes and characteristics pulled from millions of online product listings.

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Automated Product Attribution

Automate the attribution of product data to your specifications, enabling consistent taxonomies across your trusted data sets regardless of the source.

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AI-Powered Product Data Enrichment, Insights, and Attribution Management for CPGs and Retailers

Supercharge your product data by enriching your existing sources of product data with attributes, concepts, and characteristics sourced from millions of online product listings.

Harmonya's proprietary technology processes extensive product-related data, enriching your current dataset with insights from consumer reviews, ingredients, descriptions, claims, and more.

This harmonized data asset equips your teams and systems with strategic opportunities for growth.

A Robust Data Asset That Powers Applications Along The Entire Commerce Value Chain

Harmonya customers gain access to an unparalleled level of product insight and can tap into the attributes that matter most to consumers. A 360 product lens that surfaces hidden drivers behind in-market dynamics.

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