Core attributes

Everything a product is, before anyone buys it.

The product title is not the product. Core is the record underneath it, built the same way on every UPC: identifiers, brand hierarchy, taxonomy, size, packaging, origin and titles, maintained as packs change.

Retailer product title, as received

FIZZPOP ZRO SGR LMN LIME SPRKLNG WTR 12PK 12FLOZ CAN
0fields on the core record, across seven types. The title gave six of them, and abbreviated four of those.
Product identifiers8

UPC · Harmonya UPC · EAN · ASIN · Walmart item · DPCI · TPNC · customer internal ID

Brand and manufacturer7

manufacturer · parent company · trademark · brand · sub-brand · line extension · private label

Product taxonomy4

department · category · sub-category · product type

Size, volume and multipack8

size · unit of measure · size description · units per pack base · units per pack actual · total volume · serving type · multipack

Packaging5

container type · packaging type · packaging material · method of dispense · refillable

Origin and sourcing3

country of origin · imported or domestic · source region

Titles and descriptions3

Harmonya title · customer item description · retail listing title

Illustrative title, invented brand. The seven types are Harmonya's, and they are the same on every UPC.

Adi's Three Directions, Built

Her three treatments as sent, rebuilt in real HTML. Every color comes from the 2026 token collection on this site: the teal ramp, the warm pink on the chips, paper cream and mist. Pack art and icons are placeholders for Superside. The only content change is the field counts, which now close to 38.

Direction 1 · Playful, tags and tiles

Quick to scan, friendly, visual.

Caffeinated Sparkling Water

FIZZPOPZERO SGRLMN LIMESPRKLNGWTR12PK12FLOZCAN
38
fields on the core record, across seven types.The title gave six of them, and abbreviated four of those.

Attribute types

8Product identifiers
7Brand and manufacturer
4Product taxonomy
8Size, volume and multipack
5Packaging
3Origin and sourcing
3Titles and descriptions
Same 38 fields. 7 attribute types.
One complete product record.

Illustrative title, invented brand, placeholder pack artwork. The seven types are Harmonya's, and they are the same on every UPC.

Direction 2 · Structured, illustrated sections

Clear hierarchy, icons, every field named in place.

Caffeinated Sparkling Water

FIZZPOPZERO SGRLMN LIMESPRKLNGWTR12PK12FLOZCAN
38
fields on the core record, across seven types.The title gave six of them, and abbreviated four of those.
Product identifiers8

UPC · Harmonya UPC · EAN · ASIN · Walmart item · PPCI · TFNC · customer internal ID

Brand and manufacturer7

manufacturer · parent company · trademark · brand · sub-brand · line extension · private label

Product taxonomy4

department · category · sub-category · product type

Size, volume and multipack8

size · unit of measure · size description · units per pack base · units per pack actual · total volume · serving type · multipack

Packaging5

container type · packaging type · packaging material · method of dispense · refillable

Origin and sourcing3

country of origin · imported or domestic · source region

Titles and descriptions3

Harmonya title · customer item description · retail listing title

Illustrative title, invented brand, placeholder pack artwork. The seven types are Harmonya's, and they are the same on every UPC.

Direction 3 · Dashboard infographic

Clean, modern, data-forward. The donut carries the split.

Caffeinated Sparkling Water

FIZZPOPZERO SGRLMN LIMESPRKLNGWTR12PK12FLOZCAN
38fields on the core record,
across seven types.The title gave six of them,
and abbreviated four of those.

Attribute types 7

7types
Product identifiers8
Brand and manufacturer7
Product taxonomy4
Size, volume and multipack8
Packaging5
Origin and sourcing3
Titles and descriptions3
Product identifiers8

UPC · Harmonya UPC · EAN · ASIN · Walmart item · PPCI · TFNC · customer internal ID

Brand and manufacturer7

manufacturer · parent company · trademark · brand · sub-brand · line extension · private label

Product taxonomy4

department · category · sub-category · product type

Size, volume and multipack8

size · unit of measure · size description · units per pack base · units per pack actual · total volume · serving type · multipack

Packaging5

container type · packaging type · packaging material · method of dispense · refillable

Origin and sourcing3

country of origin · imported or domestic · source region

Titles and descriptions3

Harmonya title · customer item description · retail listing title

Illustrative title, invented brand, placeholder pack artwork. The seven types are Harmonya's, and they are the same on every UPC.

Four Ways To Draw The Same Claim

The headline and the lead stay the same in all four. What changes is the object beside them, and therefore what a reader takes away. Above is the version live today. Below are the four candidates, each with what it gains and what it gives up.

A

Decode the title

My pick to lead
The idea

Translation, not inventory. Every abbreviation in the retailer title resolves into a real field, in place.

Why I like it

The reader feels the problem before they read the fix, and the abbreviated title is the one thing everyone in the category recognizes on sight.

What it costs

Scale. Six resolved tokens carry the section and the count of 38 drops to a single line underneath.

Core attributes

Everything a product is, before anyone buys it.

The product title is not the product. Core is the record underneath it, built the same way on every UPC: identifiers, brand hierarchy, taxonomy, size, packaging, origin and titles, maintained as packs change.

Retailer product title, as received

FIZZPOP ZRO SGR LMN LIME SPRKLNG WTR 12PK 12FLOZ CAN
Resolved
FIZZPOPbrand · FizzPop · parent company resolvedZRO SGRclaim · zero sugarLMN LIMEflavor · lemon lime12PKunits per pack · 12 · multipack true12FLOZsize 12 · unit of measure fl oz · total volume 144 fl ozCANcontainer type · can · packaging material aluminum
6 of 38fields came from the title, and four of those arrived abbreviated. Harmonya fills and maintains the other 32.

Illustrative title, invented brand. The seven types are Harmonya's, and they are the same on every UPC.

B

Product Facts panel

Most shareable
The idea

The regulated back-of-pack layout, repurposed. The record read the way everyone in CPG already reads a panel.

Why I like it

It survives being screenshotted into somebody else's deck, which is how these sections actually travel. No legend needed and no instruction.

What it costs

It borrows a regulated form, so the tone is drier than the rest of the page and the rules have to be heavy enough to read as a panel, not a table.

Core attributes

Everything a product is, before anyone buys it.

The product title is not the product. Core is the record underneath it, built the same way on every UPC: identifiers, brand hierarchy, taxonomy, size, packaging, origin and titles, maintained as packs change.

Core Record

1 UPC per record

Fields on record38
Product identifiers8
Brand and manufacturer7
Product taxonomy4
Size, volume and multipack8
Packaging5
Origin and sourcing3
Titles and descriptions3
From the retailer title6

16% of the record arrived in the title, four of those six abbreviated. The remaining 84% is built and maintained by Harmonya.

Illustrative figures. The seven types are Harmonya's, and they are the same on every UPC.

C

The 38, at a glance

The idea

The record as a shape. Thirty-eight cells in seven groups. Filled is what the title gave you, outlined is the gap.

Why I like it

One second to read and it holds at thumbnail size. This is the direction the dashboard treatment in the three-style sheet is reaching for.

What it costs

The field names go. Anyone who wants to audit the taxonomy has to click through, and it argues depth, which is what the current section already argues.

Core attributes

Everything a product is, before anyone buys it.

The product title is not the product. Core is the record underneath it, built the same way on every UPC: identifiers, brand hierarchy, taxonomy, size, packaging, origin and titles, maintained as packs change.

38fields on the core record, across seven types. Six came from the title.
Product identifiers0 of 8
Brand and manufacturer1 of 7
Product taxonomy0 of 4
Size, volume and multipack3 of 8
Packaging1 of 5
Origin and sourcing0 of 3
Titles and descriptions1 of 3
From the titleFilled and maintained by Harmonya

Illustrative title, invented brand. The seven types are Harmonya's, and they are the same on every UPC.

D

One bar, two states

Smallest
The idea

The whole argument as one meter. What arrived in the title, and what the record carries once Harmonya has built it.

Why I like it

It is the only one that would fit under the headline rather than beside it, so it is the fallback if this section has to get shorter.

What it costs

Everything except the count. No field names, no types, no worked example. It is a statistic, not an artifact.

Core attributes

Everything a product is, before anyone buys it.

The product title is not the product. Core is the record underneath it, built the same way on every UPC: identifiers, brand hierarchy, taxonomy, size, packaging, origin and titles, maintained as packs change.

As received from the retailer6 of 38, four abbreviated
On the Harmonya core record38 of 38, maintained as packs change

Illustrative title, invented brand. The seven types are Harmonya's, and they are the same on every UPC.

What our Customers are saying

“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.”

Rylee Rogers

Category Sales Advisor

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“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”

Michael Mackezyk

Senior Manager, Data Capabilities

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"Harmonya is becoming a powerful unlock across our organization—it's  being explored as a cross-functional innovation, brand strategy, and product development tool."

TJ Hanel

Director Omni-Commerce Retail Media Strategy

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"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"

Kristina Foreman

Category Analyst

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"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"

Savita Kharbas

Senior Director of Category and Consumer Insights

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“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”

Rylee Rogers

Category Sales Advisor

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"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."

Wendy Fan

Commercial Strategy Manager

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“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”

Michael Mackezyk

Senior Manager, Data Capabilities

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"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."

Bailey Harrison

Senior Associate Brand Manager

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Harmonya Helps You Make Faster, More Confident Decisions

Core attributes are the layer everything else is built on. Get the record right and the plan, the model and the report downstream all get easier.

Assortment Optimization

Build the right mix for every shelf with enriched, shopper-driven product data.

See the use case

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Thirty minutes on your categories. How the record gets built, what it holds, and the questions your team could put to it.

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