Introducing the Discovery Dashboard

Your new starting point for faster, smarter product insights

‍

Prepping for a line review, planning a brand campaign, or even just pulling a weekly update...it can be hard to know where to start when everything’s possible.

‍

You’ve got sales data, syndicated data, ingredient lists, shopper reviews (or, all of the above for Harmonya customers), but more inputs don’t always mean more clarity.

‍

The Discovery Dashboard helps cut through the noise.

‍

Now live in the Harmonya Insights Platform, Discovery gives you a structured view of what’s changing (what’s growing, what’s slowing, and where your brand might be missing out) so you can decide where to dig deeper.

‍

Want to see it in action?

‍
Watch the brief walkthrough below as we explore how tags like Probiotic and Refreshing reveal whitespace and competitive gaps inside Discovery.

‍

‍

The fastest way to know what’s changing (and what to do about it)

‍

What you’ll see:

• Top Line Metrics - A quick snapshot of how your category and brand are performing in context
• Drivers & Drains - Performance mismatches, detailing where you’re underperforming or overinvesting
• Unassociated Growth Tags - Fast-growing product tags where your brand has zero presence
• Brand Scorecard - A competitive matrix showing how your brand stacks up across the most important claims, benefits, and ingredients

‍

Category Insights: What’s rising. What’s fading. What’s missing.

‍

This section shows the real dynamics behind your category shifts.

‍

1. Drivers: Tags growing faster than the category

Example: Prebiotic is up 120% in the category. You’re only up 30%.

Discovery flags this with a red box, signaling a performance gap. It's the kind of early signal that drives action before your competitors see it.

‍

2. Drains: Tags the category is moving away from

Example: Added Sugars is down 80% across the category. Your brand is only down 30%.

Red boxes here point to potential overinvestment risk, where you’re still growing in a declining space.

‍

3. Unassociated Growth Tags: Growth you haven’t captured yet

These are tags that are gaining traction in the category but where your brand has zero presence.

Example: Keto is up 65% in the category YoY, and your brand doesn’t show up at all.

This is how Discovery helps you prioritize pack claims, innovation areas, or messaging shifts without waiting for a custom cut or cross-team analysis.

‍

Brand Scorecard: See how your brand stacks up (by tag, not just sales)

‍

This is one of the most differentiated views in the Harmonya platform.

‍
Rows are product tags. Columns are brands. Each cell shows a "Fair Share Index", so you can instantly see who’s leading, lagging, or not showing up at all.

‍

In the video above: We compare Refreshing and Quenching tags to show how one brand owns the "refreshing" narrative and where they’re underplaying a key opportunity to also own "quenching".

‍

No other tool gives you this level of granularity, clarity, and competitive context in one view.

‍

Discovery is your new starting point

‍

Stop spending time figuring out where to dig. Start every insight conversation in Discovery.

‍

Our customers are already using it to:

• Find whitespace before competitors do
• Align innovation to shopper-led trends
• Back up sell-in stories with specific, tag-level proof points
• Reframe performance discussions around what matters to consumers
• Spot portfolio risks and overinvestment in fading trends

‍

Discovery gives you a view no other platform does.
‍

Use it to move faster, act smarter, and lead the conversation (before your competitors do).