Introducing the Discovery Dashboard

Your new starting point for faster, smarter product insights

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Prepping for a line review, planning a brand campaign, or even just pulling a weekly update...it can be hard to know where to start when everything’s possible.

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You’ve got sales data, syndicated data, ingredient lists, shopper reviews (or, all of the above for Harmonya customers), but more inputs don’t always mean more clarity.

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The Discovery Dashboard helps cut through the noise.

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Now live in the Harmonya Insights Platform, Discovery gives you a structured view of what’s changing (what’s growing, what’s slowing, and where your brand might be missing out) so you can decide where to dig deeper.

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Want to see it in action?

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Watch the brief walkthrough below as we explore how tags like Probiotic and Refreshing reveal whitespace and competitive gaps inside Discovery.

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The fastest way to know what’s changing (and what to do about it)

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What you’ll see:

• Top Line Metrics - A quick snapshot of how your category and brand are performing in context
• Drivers & Drains - Performance mismatches, detailing where you’re underperforming or overinvesting
• Unassociated Growth Tags - Fast-growing product tags where your brand has zero presence
• Brand Scorecard - A competitive matrix showing how your brand stacks up across the most important claims, benefits, and ingredients

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Category Insights: What’s rising. What’s fading. What’s missing.

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This section shows the real dynamics behind your category shifts.

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1. Drivers: Tags growing faster than the category

Example: Prebiotic is up 120% in the category. You’re only up 30%.

Discovery flags this, signaling a performance gap. It's the kind of early signal that drives action before your competitors see it.

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2. Drains: Tags the category is moving away from

Example: Added Sugars is down 80% across the category. Your brand is only down 30%.

This could indicate a potential overinvestment risk, where you’re still growing in a declining space.

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3. Unassociated Growth Tags: Growth you haven’t captured yet

These are tags that are gaining traction in the category but where your brand has zero presence.

Example: Keto is up 65% in the category YoY, and your brand doesn’t show up at all.

This is how Discovery helps you prioritize pack claims, innovation areas, or messaging shifts without waiting for a custom cut or cross-team analysis.

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Brand Scorecard: See how your brand stacks up (by tag, not just sales)

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This is one of the most differentiated views in the Harmonya platform.

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Rows are product tags. Columns are brands. Each cell shows a "Fair Share Index", so you can instantly see who’s leading, lagging, or not showing up at all.

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In the video above: We compare Refreshing and Quenching tags to show how one brand owns the "refreshing" narrative and where they’re underplaying a key opportunity to also own "quenching".

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No other tool gives you this level of granularity, clarity, and competitive context in one view.

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Discovery is your new starting point

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Stop spending time figuring out where to dig. Start every insight conversation in Discovery.

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Our customers are already using it to:

• Find whitespace before competitors do
• Align innovation to shopper-led trends
• Back up sell-in stories with specific, tag-level proof points
• Reframe performance discussions around what matters to consumers
• Spot portfolio risks and overinvestment in fading trends

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Discovery gives you a view no other platform does.
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Use it to move faster, act smarter, and lead the conversation (before your competitors do).