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Consumer data is everywhere. Yet most teams still struggle to answer the most basic questions about what shoppers actually want, what’s driving performance, and what to do next. It’s because the tools are slow, disconnected, and built for a different era.
For decades, CPGs and retailers have operated within a rigid system. One that forces teams to choose between good, fast, or cost-effective. You can commission expensive research. You can hire analysts to slice syndicated dashboards. You can even ask a GPT to summarize reviews.
But none of that works at the speed your business moves. None of it speaks shopper truth with confidence. And none of it was designed to empower you in the moment a decision needs to be made.
That changes today.
The Harmonya Insights Agent is not just another chatbot. And it’s much more than just a quicker way to summarize product reviews. It’s your on-demand insights analyst. One that turns shopper feedback, product data, and sales performance into fast, contextual answers that help you move.
Now, you don’t have to wait for research, nor do you have to scramble to answer urgent questions. You just ask… and act.
Built on Harmonya’s proprietary enrichment and data infrastructure, the Insights Agent sits on top of structured product knowledge, consumer language, and verified sales performance. It’s designed to be flexible: as your business evolves, the Insights Agent evolves with it, integrating additional sources and adapting to your taxonomy.
And it's not just the data foundation that's strong. The Insights Agent was shaped by real-world work with leading global brands like Coca-Cola, Mars, PepsiCo, Nestlé, and more. It was developed after answering hundreds of strategic questions across insights, category, and innovation teams.
The problems it solves are not hypothetical, they’re the same ones we’ve solved repeatedly with the most sophisticated teams in CPG and retail.
Let’s be honest about how most teams get answers today:
Each one solves for part of the problem. None of them solve for all of it. What CPG teams need is not another place to search, they need a conversational interface that links them to contextual sales, product, and review data.
The Harmonya Insights Agent introduces a new model for understanding shoppers. One that works with the sales data you already have and ratings and reviews tied to your products, all layered with enriched product intelligence and structured through your taxonomy.
The Insights Agent is the layer that sits on top of everything else, built to synthesize reviews, product attributes, and POS performance into a single, intelligent stream of insight.
And most importantly, you can ask anything. Seriously...anything your team would ask of a custom study, internal analyst, or retailer portal. The Insights Agent is built to handle real questions, not just predefined filters.
At the heart of the Insights Agent is Harmonya’s proprietary product and review intelligence infrastructure:
So, just ask a question and get an answer that’s fast, factual, and actually useful.
Across every function, Harmonya customers are already using the Insights Agent to move faster, make smarter decisions, and stay ahead of competitors.This isn’t a gimmick. These are real prompts with real answers the Insights Agent has delivered, and they show what’s possible when review data, product attributes, and sales performance are working together.
For Shopper Insights or Brand teams looking to validate ingredient positioning: "What percent of reviews that mention avocado oil are positive, and how does this compare to the rest of the tortilla chip category?"
In this exchange, the Insights Agent immediately surfaces that avocado oil reviews are not only common, but more positive than the category average.
It quantifies consumer perception (86.3% positive sentiment) and contextualizes why it matters: shoppers who care about avocado oil aren’t just trying something trendy, they’re also more satisfied. This supports premium pricing and marketing strategy.
For Category and Innovation teams identifying whitespace or unmet needs: "What are consumers saying about sulfate-free shampoos, and how does that differ across brands?"
This answer unpacks multiple layers: shoppers value gentle cleansing, hydration, and ingredient purity, but also note a short adjustment period. The Insights Agent identifies themes like scalp health, peace of mind, and hair type variation — all tagged and categorized — and offers to compare sentiment by hair type or treatment needs.
It’s the kind of depth that helps teams reposition existing lines or shape future NPD.
For Ecommerce or Marketing teams optimizing PDPs and messaging: "What do shoppers love most about natural ingredient shampoos?"
In this exchange, the Insights Agent pulls rich, emotional shopper language: words like “soothing,” “hydrating,” “deep moisture,” and “pleasant scent”. It links them to brand-specific feedback about why each one resonates and how those insights can inform PDP copy, ad language, or packaging claims.
You don’t even need to know exactly what you’re looking for.
The Insights Agent helps you explore, validate, and refine your thinking in real time, whether you’re reacting to a leadership ask, crafting a retailer pitch, or figuring out which benefit claims actually convert.
The Insights Agent gives teams what they’ve been missing for years:
It’s already cut time-to-insight from three weeks to 30 seconds for a Fortune 100 CPG.
You may have seen other tools claiming to summarize reviews in a chatbot. Great, if all you want is directional chatter and broad sentiment.
But Harmonya’s Insights Agent does what others can’t:
If you want to compare, validate, shape strategy, or build a sell-in story, you need something much more robust than just a review aggregator.
The Insights Agent is the only solution that pairs consumer language, enriched attributes, and verified sales data into one cohesive intelligence layer. It helps you answer why something is happening, not just what people are saying.
This is just the beginning. Over time, the Insights Agent will become the unified interface for all product and shopper data: ingesting internal, external, and enriched sources to support every part of your decision-making pipeline.
This is where analytics meets action and where feedback meets facts. It’s the future of insights, and it’s already working for Harmonya’s customers.
Want to see it in action? Get in touch.
Learn why Harmonya is trusted by top CPGs and retailers in a brief product demo.
