The Front Page of the Internet Is Now a Data Source: Reddit is Live in the Insights Agent

‍Reddit is the Newest Signal Inside the Insights Agent

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Consumers aren’t just sitting around waiting to be surveyed or hoping to join a focus group one day. They’re already sharing what they love, what they’re skeptical of, and what they’re done with right out in the open.

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Now you can tap into those honest, detailed conversations instantly.

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We’ve added Reddit as a live data source in the Insights Agent, giving CPGs and retailers a powerful new lens into the why behind consumer behavior before it shows up in a trend report.

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Starting today, you can search Reddit discussions the same way you search reviews, sales, and attributes in our Insights Agent.

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From ingredient concerns in beauty to loyalty shifts in snacks and beverages, Reddit surfaces the raw, unfiltered signals your traditional tools are missing.

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And now, it’s fully searchable, right inside the Agent.

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Why Reddit?

Because it’s where real people say the quiet part out loud.

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Reddit is home to thousands of topic-specific communities where consumers obsess over their favorite products, rant about bad ones, and ask brutally honest questions like:

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“Why does this taste different than it used to?”

“Is this brand actually clean, or just pretending to be?”

“What’s a better alternative to this overpriced thing?”

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It’s a goldmine of early signals for categories like beauty, beverage, pet, supplements, snacks, household, and more. These threads are filled with brand comparisons, product complaints, ingredient questions, and recommendations.

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With this new integration, those conversations are available and searchable in the Insights Agent.

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What This Looks Like in the Agent

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Ask a question like:

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‍“Is there anything on Reddit about Walmart's private label ingredients ban?”

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Get a structured answer like:

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Yes, there are active discussions on Reddit about Walmart’s plan to ban certain ingredients from its private label products by 2027. Here’s a summary of what’s being talked about:Key Ingredients Mentioned:

• The most frequently discussed are artificial colors (especially Red 40, Yellow 5, Yellow 6, Blue 1), titanium dioxide, and other food additives. These are the main focus of both Walmart’s announcement and consumer conversations.

Consumer Reactions:

• About 60–70% of Reddit comments support removing artificial additives, citing health concerns and a desire for cleaner, more natural products.
• Around 20–30% express skepticism, worrying about potential price increases, reduced product variety, or that Walmart might simply swap in other questionable ingredients.
• Some users are frustrated by the policy but feel unable to boycott Walmart due to affordability and convenience.

Alternatives & Switching:

• There’s a lot of talk about natural colorants (like beet juice, turmeric, and paprika extracts) as likely replacements.
• Some consumers are concerned about the taste and shelf-life of reformulated products.
• A minority (about 15–20%) say they might switch away from Walmart private labels to name brands or local alternatives due to ingredient concerns, but most cite price and convenience as reasons they’ll stay.

Implications for CPGs & Retailers:

• Many Redditors believe Walmart’s move will pressure other retailers (like Target and Costco) and national brands to follow suit, potentially accelerating industry-wide reformulation.
• Some speculate that if Walmart’s private label products lose quality or become more expensive, national brands could regain market share.
• Others note Walmart’s scale may help it source natural ingredients more affordably than competitors.

Notable Quotes:

• “I want to stop shopping at Walmart due to their new policy changes, but I’m poor and can’t afford alternatives.”
• “Walmart plans to remove artificial colors and other additives from store brands by 2027.”

Summary:Reddit users recognize Walmart’s ingredient ban as a major industry move, especially regarding artificial colors and additives. While there’s strong support for cleaner labels, concerns about cost, taste, and product variety remain. Some consumers may switch brands, but most will likely stay with Walmart due to price and accessibility.

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Or ask:

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‍“What's the sentiment on Reddit around the functional soda brands like Olipop and Poppi lately?”

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And get:

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Overall Sentiment & Key Themes:

• Gut health and digestive benefits are a major draw, with about 60% of Redditors mentioning prebiotic fiber and improved digestion as reasons for trying Olipop and Poppi. Many users report positive effects, but about 15% note mild stomach discomfort or bloating—especially with higher consumption.
• Taste is widely discussed (in ~70% of threads). Olipop is praised for nostalgic, fruity flavors (root beer and ginger ale are favorites), while Poppi gets mixed reviews—about half find it pleasant, but some describe it as “too sweet” or artificial.
• Price/value is a common complaint: both brands are seen as expensive ($2.50–$3.00 per can), with about 35% of users saying the cost is high for daily use, even if they like the health benefits.

Trends & Brand Positioning:

• Poppi’s recent acquisition by PepsiCo and its shift away from gut health claims toward “great taste, low sugar” is noted, signaling a move to appeal to mainstream soda drinkers.
• Olipop continues to emphasize prebiotic benefits and has launched new flavors targeting nostalgic soda fans, maintaining a stronger health-focused identity.

Notable Praise & Complaints:

• Some users love Olipop’s quality ingredients and share stories of reduced sugar cravings and better gut health.
• Complaints include Olipop being “too medicinal” or “not sweet enough” (about 10%), and Poppi’s reformulation leading to less emphasis on digestive benefits, which some loyal customers miss.

Summary: Redditors appreciate both Olipop and Poppi as healthier soda alternatives with functional benefits, but concerns about price and occasional digestive side effects temper enthusiasm. The market is shifting from educating about prebiotics to competing on flavor and mainstream appeal.

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What This Unlocks for You

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With Reddit added to your mix of sales, reviews, and enriched attributes, you can:

• Track emerging concerns and product perceptions earlier than ever
  
  
• Explore competitive brands through the eyes of real shoppers
  
  
• Spot white space and innovation opportunities straight from the source
  
  
• Validate messaging and creative using authentic consumer language
  
  
• Answer leadership questions on the fly—with links to the receipts
  
  

And because it all happens inside the Insights Agent, you’re not piecing together screenshots or searching forums manually.

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You ask. The Agent answers. Instantly.

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Why This Matters

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Reddit doesn’t replace reviews, but it does compliment them, adding depth, honesty, and product-level nuance.

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Ratings & Reviews give you structured feedback post-purchase, and Reddit shows what consumers are debating before they buy (or instead of buying).

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This is especially valuable when you need to:

• Spot concerns that haven’t hit your surveys or focus groups yet
  
  
• Validate messaging using real consumer language
  
  
• Monitor emerging conversations around category shifts
  
  

And because it’s layered with your existing review and sales data, you can see how sentiment aligns—or doesn’t—with performance.

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‍Ready to See It in Action?

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The Reddit integration is now live in the Insights Agent. Just open the chat and ask what consumers are saying on Reddit!

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