How to Use Consumer Reviews to Guide Research and Spot Macro Trends Faster
Learn how leading insights teams are mining reviews to validate research, guide messaging, and respond faster to change.
Date: July 10, 2025
Time: 1:00 PM ET
Location: Live Webinar – Register to join or receive the recording
Hosted by: Greenbook
Traditional research cycles can’t always keep up with the speed of the market. Join us for a fast-paced session with Harmonya to explore how leading insights teams are using consumer reviews as a real-time layer to guide research, messaging, and strategic decisions. You’ll see how reviews can surface emerging concerns (like ultra-processed ingredients), validate research hypotheses, and even shape executive-level storytelling.
What You’ll Learn:
- How to extract macro insights from verified shopper reviews
- How consumer language can guide concept testing and messaging
- Real-world examples of research teams using review data to move faster
- How to use Harmonya’s Insights Platform to turn reviews into action
Who Should Attend:
Shopper & Consumer Insights, Research, Brand, Category, and Innovation leaders at CPGs and retailers.
Keynote Session: The Future of Commerce: 2030
Presented by Dan O’Connor, Executive Fellow at Harvard Business School
Join Dan O'Connor, Executive Fellow at Harvard Business School, for an insightful session on "The Future of Commerce: 2030." In this session, Dan will explore the strategic imperatives and transformative forces shaping the future of retail. Delving into the evolving retail industry S-curves, he will focus on the rise of social selling and the emergence of Agentic commerce - driven by the increasing demand for expansive, dynamic product data.
Dan will also unpack the critical drivers of change, including advanced data strategies and GenAI use cases that are reshaping brand and retail workstreams. As these trends redefine retail organizations and roles by 2030, Dan will offer insights into what this means for retailer-supplier collaboration.
Looking ahead, Dan will outline the key attributes that will distinguish the Retailer of the Year and Supplier of the Year in 2030, providing a strategic roadmap for thriving in the evolving industry value chain.
This session is essential for the Walmart and supplier community, offering the strategic foresight needed to navigate and succeed in the future of retail!
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