Agentic Commerce Readiness · CPG & Retail

Is your product data ready for agentic commerce?

AI shopping agents now decide which products get recommended, and they surface only the products whose data they can parse, evaluate, and trust. This is your readiness check: structured attributes, demand trajectory, and consumer voice, unified at the UPC level so every team works from one source of truth.

Take the readiness checkSee the proof
The Shift

Discovery moved from browsing to querying.

Consumers no longer scroll category pages. They ask an AI agent to find the best high-protein snack under 200 calories. An agent does not browse. It queries, and it recommends only the products whose data it can parse, evaluate, and trust.

58%
of consumers have replaced traditional search engines with AI for product research, up from 25% in 2023.
Capgemini Research Institute, Jan 2025
4,700%
growth in AI-driven traffic to US retail sites year-over-year in 2025, the fastest-growing channel in ecommerce history.
Adobe Digital Insights, Aug 2025
$20.57B
in US AI commerce spending in 2026 alone, nearly four times the 2025 figure. The inflection is already here.
eMarketer, Dec 2025
The Missing Layer

Your data is everywhere. Your product isn't connected.

Sales, trends, surveys and panels each tell you something true. None of them share a product-level structure, so the layer where decisions get made stays invisible.

One Data Layer

Connected at the product level.

Harmonya unlocks everything you already have, joined at the UPC level into one shared product layer.

Sales & POS
Trend signals
Surveys
Panels
UPC-level Product Layer
Sales, trends, surveys and panels each tell you something true. None of them share a product-level structure, so the layer where decisions get made stays invisible. Harmonya joins everything you already have at the UPC level into one shared product layer, so every team works from one source of truth.
The Framework

Three layers of agentic commerce readiness.

Each one builds on the layer beneath it. The lowest sets the ceiling for everything above.

Each layer builds on the one beneath it. The lowest sets the ceiling for everything above.
Can AI agents find and evaluate your products?

Attribute Intelligence

AI agents don't make judgment calls about incomplete data. They exclude it. Consistent, machine-readable attributes at the UPC level make every SKU legible across every channel.

Are you building toward where demand is going?

Demand Intelligence

Attributes clustered into commercially meaningful Demand Themes, sized by actual sales and benchmarked against the competitive set. Build toward where demand is going, not where it has been.

Do you know the words worth recommending?

Consumer Intelligence

Consumer reviews at scale, connected at the attribute level. Not just that a product has a claim. Whether shoppers believe it, and whether a competitor already owns the conversation.

Readiness Check

Where does your agentic commerce readiness stand today?

Answer honestly: yes or no, no partial credit. Eighteen questions across the three layers. Your score builds live, and the path forward updates as you go.

Layer 01Attribute Intelligence 0 / 6
You have structured attribute data at the UPC level for every active SKU, not just your top sellers.No
Your ingredients, claims, certifications, and allergens are machine-readable, not embedded in a label image.No
Your product data is updated within 30 days of any formula, packaging, or claims change.No
Your attributes are consistent across DTC, Amazon, Walmart.com and Target.com using one taxonomy.No
You can identify, right now, which SKUs have incomplete or missing attribute coverage.No
Your diet and lifestyle claims (keto, vegan, non-GMO, high-protein) are standardized at the UPC level.No
Layer 02Demand Intelligence 0 / 6
You know which demand themes in your category are growing fastest, validated by actual sales data.No
You can measure your brand coverage of those themes versus your top three competitors, at the product level.No
You have a way to detect emerging demand themes before they peak, early enough to act.No
You can trace a specific revenue gap back to a specific attribute or demand theme you are missing.No
Your innovation teams see which attributes drive category growth, not just which products are selling.No
Your demand tracking is updated at least monthly, not through an annual commissioned study.No
Layer 03Consumer Intelligence 0 / 6
You systematically analyze consumer reviews at scale, not just star ratings or manual samples.No
You know which words and phrases correlate with repurchase and loyalty in your category.No
You can benchmark consumer language against competitors at the attribute level, not just brand level.No
You know which claims shoppers mention most, and which of those your competitors already own.No
Your reviews are connected to specific product attributes, not aggregated into one sentiment score.No
You track consumer sentiment by attribute, so you know if dissatisfaction is taste, texture, price or claim.No
Based on your answers
Begin the check above

Answer the 18 questions above and your personalized readout will build here, including which layer to prioritize first.

1
Start here
Build the attribute foundation
Structure every SKU at the UPC level so AI agents can find and evaluate your products.
2
Start here
Add demand direction
Cluster attributes into sized Demand Themes and benchmark against the competitive set.
3
Start here
Connect the consumer voice
Map reviews at the attribute level to find the language that drives repurchase.
Proven In Category

What the connective layer unlocks.

Food & Beverage · Attribute
25× ROI

delivered through clean, auditable product data, including 71% fewer non-informative labels and $20M in annual savings.

Global Snacks · Demand
$300M+

in quantified revenue opportunity across 5,000+ SKUs, including a $130M Bold & Spicy gap and a $475M Plant-Based theme.

RTD Coffee · Consumer
$1.2B+

category decoded across 8 competitors, mapping the exact positioning territories each brand owns in consumer language.

40M+
products enriched at the UPC level
17,000+
attributes mapped across channels
103M+
consumer reviews connected to products
See Where You Stand

Get your category, mapped in 48 hours.

A custom Demand Theme snapshot for your portfolio: where demand is growing, how your coverage compares to the competitive set, and where the highest-impact gaps are. No prep required.

Request your category analysis