Harmonya and The Coca-Cola Company walk through a real-world case study on how enriched product attributes are reshaping shelf strategy and planogram decisions.
In this webinar, Harmonya and The Coca-Cola Company explore how Coca-Cola's category team is using enriched product data to rethink shelf strategies. The session covers how enriched attributes change the way planograms are built, how shopper-centric product data supports more credible retailer conversations, and what a modern approach to shelf strategy looks like when product intelligence is connected to category decisions.
Thirty minutes on your categories. How the attributes get built, and the questions your team could put to them.
