Target announced that 100% of cereal sold in stores must be free from certified synthetic colors. Harmonya breaks down the portfolio impact across 383 branded UPCs.
Target announced that by May 2025, 100% of cereal sold in stores and online must be free from certified synthetic colors. The same 383 branded UPCs impacted by that mandate are sold across Walmart, Kroger, Costco, and other major US retailers.
In this analysis, Harmonya breaks down which brands are most exposed, what the revenue impact looks like, and how product-level intelligence can help category teams respond to retailer mandates before they become shelf resets.
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