The fibermaxxing trend is everywhere at once: a 7.4 million-play TikTok, a 10,400-upvote Reddit thread, national press from CNBC to Women's Health. The decisive evidence sits at the point of purchase, in retail reviews on legacy fiber powders that now read "If you are on a GLP-1, these are a must have."
This report connects that conversation to the shelf across 400+ fiber UPCs in supplements, food, and beverage. It maps the two jobs driving purchase, the dosing question shoppers are actually asking, and the whitespace still open: the GLP-1 shopper is already in the fiber aisle, and no brand owns them yet.
Harmonya reads demand where it forms: social conversation first, retail reviews second, the shelf third. We connect review language to products at the UPC level and pair it with measured attributes like grams of fiber per serving, so teams can see which products actually deliver what shoppers are asking for. Whether you are weighing a reformulation, a claim, or a new line, Harmonya helps you move from trend headlines to product-level action.
Thirty minutes on your categories. How the attributes get built, and the questions your team could put to them.
