Hear What Your Category's Consumers Are Really Saying
Consumer Intelligence connects millions of product reviews to Harmonya's enriched attribute framework, turning unstructured consumer feedback into structured, actionable signals your team can use in every category decision.
Three Lenses On The Voice Of The Consumer
Every Consumer Intelligence engagement delivers three connected outputs that translate review data into category-level insight.
Turn Consumer Voice Into Commercial Advantage
Three high-impact use cases that connect consumer feedback to product, brand, and category decisions.
Brand Messaging
Know what language your consumers actually use. Consumer Intelligence reveals the attributes and benefits that drive positive sentiment in your category, so your brand team can build messaging that mirrors how real people talk about what matters to them.
Product & Formulation Priorities
Find out what to fix and what to build next. Attribute-level sentiment analysis pinpoints formulation gaps, texture complaints, flavor preferences, and packaging frustrations, giving your R&D team a prioritized list grounded in real consumer feedback, not assumptions.
Competitive Benchmarking
See how consumers compare you to the competition. Health Scores and sentiment breakdowns across brands reveal where you lead, where you trail, and where a competitor's weakness creates your opportunity.
Real Outcomes
From Real Teams
CPG teams use Consumer Intelligence to hear what legacy tools miss.
6 months
Tortilla Chips Category
A leading salty snacks company used Consumer Intelligence to uncover hidden consumer preferences that weren't visible in sales data, revealing attribute-level opportunities in flavor and texture that reshaped their innovation pipeline.
$1.2B
RTD Coffee - Occasion Discovery
Consumer Intelligence revealed that afternoon and nighttime consumption occasions for RTD coffee were growing at +162% and +2,400% respectively, signals invisible in traditional panel data that unlocked an entirely new positioning strategy.
$300M+
High-Protein Frozen Meals
A frozen meals brand discovered through Consumer Intelligence that texture consistency was flagged in 75% of its 750+ reviews, making it the top formulation priority. The insight shifted their R&D roadmap and informed updated packaging claims.
Part Of A Complete Intelligence Framework
Consumer Intelligence is one of three modules built on Harmonya Enrichment, the industry's deepest product attribute dataset. Each module delivers a different lens on your category.
Demand Intelligence
Map the growth themes reshaping your category. Demand Intelligence clusters enriched product attributes into demand themes, maturity curves, and brand scorecards so your team can see where growth is accelerating and where white space exists.
Attribute Intelligence
See every product through its attributes. The foundational data layer: enriched, normalized, and continuously updated product attributes across your entire category landscape.
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See What Consumer Intelligence Looks Like For Your Category
Get a personalized walkthrough showing the sentiment signals, health scores, and consumer trends in your specific category.